A Midsummer Night s Dream By William Shakespeare

The relationships in Shakespeare’s A Midsummer Night’s Dream are patriarchal. Even though the lovers try to go against the societal norm by running away to the forest, their inherited characteristics keep them trapped in the patriarchal way. The four lovers, Hermia, Lysander, Helena, and Demetrious, present a love that shows how the women remain loyal to their men through testing trials. Titania and Bottom have an unconventional relationship that is caused by love juice which provides the fulfillment of woman to man. Shakespeare uses the relationship between Titania and Bottom to emphasize the man’s status over a woman in a patriarchal society. To do this, he illustrates how a woman should dote upon her man by fulfilling his fantasies and†¦show more content†¦Ironically, Helena is the woman that Demetrius ends up with. Even though he repeatedly scorned her love for him and was chasing after Hermia, she was still happy to be married to him. Oberon is veng eful of Titania because she wounded his ego. Thus, he put the love potion on her eyes to make her appreciate him more by hopelessly falling in love with an ass although he, himself, is already an ass that she loves. Bottom represents all of the men at once because he not only has an ass-like personality but literally has an ass’s head. When Bottom first encounters Titania in Act 3, Scene 1, he is blissfully unaware of his appearance and of who Titania is. Having the ass-like quality that the men share, Bottom is able to take advantage of the situation without remorse. The men’s egos make them think that they are so desirable that they can get any woman they want without appreciating what they have already got. The women are strong willed characters but yet, are bound to the confinements of the patriarchal society. They remain in their patriarchal roles because they are in love with the men which keeps them devoted to their men’s needs no matter what. Lysander abandons Hermia and says cruel things to her so that he can be with Helena. Hermia stays loyal to him and blames Helena for tricking Lysander into loving her instead of blaming Lysander. Demetrius treats Helena like she is an animal and she not only allows it but tells A Midsummer Night s Dream By William Shakespeare What types of dream really impress you in your life? Would that be funny dreams, weird dreams, scary dreams, risque dreams, dramatic dreams, life-changing dreams, and even lucid dream stories. As a matter of fact, people’s dreams can be a kind of illusion because dreams skew their daily life into confusion—people cannot recognize reality and unreality easily. Similarly, love not only is imaginative, but also can make people get confused just like dream. The comedic, fantastic and romantic play A Midsummer Night’s Dream written by William Shakespeare, includes five acts and nine scenes. Basically, the story talks about several main characters—Hermia, Helena, Lysander and Demetrius—who encounter a lot of†¦show more content†¦Lysander gets married to Hermia. Also, Demetrius gets married with Helena. In the play Midsummer Night’s Dream by Shakespeare, although each scene is presented to show the love, the most significant plot of t he play is Act 3(scene 2) because it mainly involves several main characters—Puck, Hermia and Helena, some actions and the setting in order to illustrate that love is the fantasy of dream. To begin with, in Midsummer Night’s Dream’s, Act 3(scene 2) is the most significant plot because it involves a character such as Hermia who indicates that people pursue love with any cost. The whole story begins with Hermia because her father Egeus wants her to marry to a man—Demetrius whom she does not love. In Act 1(scene 1), Hermia asks Theseus the worst thing that could happen if she rejects to marry Demetrius. Theseus responds that â€Å"Either to die the death, or to abjure/ For ever the society of men.† Then, Hermia said that â€Å"Ere I will yield my virgin patent up/ Unto his lordship, whose unwished yoke/ My soul consents not to give sovereignty.† Hermia declines to marry other men except Lysander. As a consequence, Hermia decides to run aw ay with Lysander in order to get rid of the Athenian law. Then, Helena and Demetrius follow them to the forest because they want to stop the escape. Moreover, Hermia would sacrifice any cost to achieve her accomplishment because she is eager to obtain her true love. In this case, Shakespeare wants to A Midsummer Night s Dream By William Shakespeare Meeting your truelove sounds like a fantasy, right? It doesn’t seem possible or even attainable in the least this day in time, but Shakespeare’s work has still given us that hope that someday we will be loved the way that we love others themselves. In â€Å"A Midsummer Night’s Dream,† it seems as if there is an endearing ending, but so much lies between Act 1 and Act 5 to have it end the way it does. In this play, there is a complicated romance and friendship between four couples that also illustrates sexual desires and a woman’s submission to a man. To further illustrate, we must first start with Act 1, Scene 1 for the first two â€Å"lovers† that are introduced. Theseus, the duke of Athens, has just returned from the war against the Amazons and†¦show more content†¦Hermia has a choice to make after Egeus speaking with Theseus about whom she will marry if marry at all. Theseus says to Hermia, â€Å"To fit your fancies to your fathe r’s will, / Or else the law of Athens yields you up / (Which by no means we may extenuate) / To death, or to a vow of single life (1.1.118-121).† She has the choice to either marry Demetrius, become a nun, or even die if she chooses neither. Being young and in love, her and Lysander choose to run away and elope, meeting later in the forest that night. It would have worked out for the couple except for one remaining factor that brought further complications to their love. Hermia’s best friend, Helena, meets Hermia before Hermia runs away to the forest to meet Lysander. Helena is in love with Demetrius, but he no longer feels the same way for her anymore and instead wants Hermia. Being lovesick, Helena is willing to do anything to have Demetrius love her again, even if it means going behind her friends back. Helena decides to let Hermia and Lysander go but tell Demetrius, hoping he will fall back in love with her. Hermia hoped that by confiding in her friend that i t would cheer her up saying that Demetrius would not worry about Hermia when she was gone, but Helena so desperate decided to take matters into her own hands (Kerr). Leading into the forest where Hermia and Lysander meet, Demetrius and Helena are not far behind lookingShow MoreRelatedWilliam Shakespeare s A Midsummer Night s Dream1339 Words   |  6 PagesHonors For A Midsummer Night s Dream By William Shakespeare 1. Title of the book - The title of the book is called A Midsummer Night s Dream by William Shakespeare. 2. Author s name - The author of the book A Midsummer Night s Dream is William Shakespeare. 3. The year the piece was written - A Midsummer Night s Dream by William Shakespeare was believed to have been written between 1590-1596. 4. Major Characters - There are three major characters in the book A Midsummer Night s Dream by WilliamRead MoreA Midsummer Night s Dream By William Shakespeare1882 Words   |  8 PagesWritten during the Elizabethan era where gender roles played an important part in society and relationships, A Midsummer Night’s Dream by William Shakespeare portrays the interaction between both sexes, and the women’s response to the expectation of such norms. Although the characters: Hippolyta, Hermia, Helena, and Titania, are portrayed as objects (both sexual and material) contingent upon their male lovers, they are also given empowerment. During the Elizabethan Era, and present throughout MNDRead MoreWilliam Shakespeare s A Midsummer Night s Dream1474 Words   |  6 Pagesinstance, one could look at the movies A Midsummer Night’s Dream and Shakespeare in Love. The latter follows the life of William Shakespeare himself, everything from his love affair with Viola de Lesseps to his creation of Romeo and Juliet. A Midsummer Night’s Dream, is one of the most famous plays of Shakespeare’s, revolving around the tumultuous relationships of four lovers, aided, and sometimes thwarted by the mischief of fairies. Although Shakespeare in Love outlines a few of the characteristicsRead MoreWilliam Shakespeare s A Midsummer Night s Dream1548 Words   |  7 Pagesspoken by Helena in Act 1 Scene 1 line 234, explains that it matters not what the eyes see but what the mind thinks it sees. In the play, A Midsummer Night s Dream, written by William Shakespeare, there are several instances where the act of seeing is being portrayed. The definition of vision is the ability to see, something you imagine or something you dream. This proves that even though one has the ability to see; the mind tends to interfere and sometimes presents a different picture. VariousRead MoreWilliam Shakespeare s A Midsummer Night s Dream867 Words   |  4 Pagesspecifically how they will benefit that other person, you’re in love.† In A Midsummer Night s Dream, William Shakespeare intertwined each individual characters. Through the concept of true love and presented to the audiences a twisted yet romantic love story. The love stories of Renaissance are richly colorful, so Shakespeare used multiple literary techniques to present to the readers a vivid image of true love. Shakespeare applied metaphor in the lines of Lysander. In Act 1, scene 1, Lysander saysRead MoreWilliam Shakespeare s A Midsummer Night s Dream990 Words   |  4 PagesSymbols in William Shakespeare’s A Midsummer Night’s Dream Symbols help to play an important part in giving a deeper meaning to a story. William Shakespeare uses a variety of symbols in his play A Midsummer Night’s Dream and by using these symbols he offers some insight onto why certain events take place in the play. Symbols are sometimes hard to decipher but as the reader continues to read the symbol’s meaning might become more clear. Shakespeare uses a variety of symbols in A Midsummer Night’s DreamRead MoreWilliam Shakespeare s A Midsummer Night s Dream1397 Words   |  6 PagesShakespeare’s comedies, like those of most Renaissance playwrights, involve love and its obstacles. Much of the comedy in A Midsummer Night’s Dream derives from the attempt of Lysander and Hermia to remain together while overcoming the adult authority figure who attempts to hinder the love of a young couple. The overcoming of an obstacle functions as a common motif in Renaissance comedy. The audience must wonder, however, whether Lysander and Hermia, as well as Demetrius and Helena, actually loveRead MoreWilliam Shakespeare s A Midsummer Night s Dream1207 Words   |  5 PagesWilliam Shakespeare’s A Midsummer Night’s Dream has been categorized as a comedy play because of all the characters being passionately in love to the point of being foolish. It’s a play all about love, and the characters that are in love are only young adults, so they are still naive when it comes to love. Their naivety and foolishness regarding love is what allows them to be taken advantage of by mischievous fairies when they all run away into the woods. By critiquing the love affairs and numerousRead MoreWilliam Shakespeare s A Midsummer Night s Dream1277 Words   |  6 Pagestogether. Nor will love ever be a controllable compulsion. Maybe we are fools for going into the perilous, eccentric universe of love; yet what fun would life be without it? William Shakespeare s play A Midsummer Night s Dream investigates the unconventional, unreasonable and unpredictable nature of love during his time. Shakespeare conveys this through the main plot of the play, which is composed of the relationships between three couples. The three couples show examples of three different types ofRead MoreWilliam Shakespeare s A Midsummer Night s Dream1442 Words   |  6 Pages William Shakespeare is estimated to have lived from 1564 to about 1616. He is often recognized as great English poet, actor, and playwright, and paved the way for many on all of those categories. Over that span he wrote many pieces that are still relevant today such as Romeo and Juliet, Hamlet, and Macbeth. I would like to take a deeper look into one on his pieces â€Å"A Midsummers Night’s Dream.† This piece is estimated to have first been preformed in about 1595 and then later published in 1600. Many A Midsummer Night s Dream By William Shakespeare Love does not run smoothly for the lovers in the romantic comedy, â€Å"A Midsummer Night’s Dream,† written between the years 1590–1596 by the prominent, English playwright; William Shakespeare. The play revolves around four lovers that each faces incessant complications for love. Demetrius, Hermia, and Lysander are trapped in a triangle of love in which Demetrius and Lysander both love Hermia, but Hermia’s heart only belongs to Lysander. Helena is not involved in the love triangle, but loves Demetrius, which—traditional to any love predicament—does not love her back. To Demetrius’ avail, Hermia’s father [Egeus] tries to coerce Hermia to marry his choice [Demetrius] or yield to the law of Athens and face the sanction of death or (suggested by†¦show more content†¦The newlyweds get a good laugh out of the comically maladroit performance put on by the mechanicals that also experienced complications due to the fairies†™ meddling. In â€Å"A Midsummer’s Night’s Dream,† the love amongst the couples is embodied through its coarseness and convolution, along with the fact that no couple has it easy with love and how many do not clearly epitomize the quintessence of true love and a healthy relationship. Helena is excessively tenacious to get Demetrius’ love and takes extreme measures to obtain his love; Theseus regards Hippolyta as a military coup; and Oberon feels and exercises presumptuous superiority over Titania. The relationship between Demetrius and Helena goes back before the play even commences. They are in love with each other up until Demetrius lays his eyes on Hermia whereby he is instantly dumbfounded by her beauty and drops Helena for Hermia immediately. First of all, this shows how inconstant and erratic Demetrius’ emotions are and how he does not know what he truly desires. When Helena says, â€Å"Love looks not with the eyes, but with the mind† (1:1, 237), she is elucidating how love does not look with logic and coherent rationale, but with imagination. Hermia does not love Demetrius whereas Helena does; however, despite this fact, Demetrius still yearns for Hermia’s heart. Helena alleges that Hermia’s image has blinded Demetrius and has A Midsummer Night s Dream By William Shakespeare Millennials of today are growing up in a technologically adept time where replication of the latest trends is considered the key to success. Shakespeare, the playwright of A Midsummer Night’s Dream, is infamous for his angst and lament, as well as his numerous depictions of love and romance. In his play, one of the most apparent perspectives of love is that genuine love is a force so powerful, that it can not be imitated, replicated or enforced. One of the most profound examples of forced love in the play is exhibited through the relationship between Hermia and Demetrius, two Athenians who are being forced to be married by Hermia’s father, Egeus. In their relationship, only one of the parties is consenting to this arranged marriage:†¦show more content†¦In A Midsummer’s Night Dream, written in the year 1600, one of the main conflicts of the play is a result of the unhappiness that results from a forced marriage. The surmised engagement is between the fai rest women in all of Athens, Hermia, and the handsome and affluent, Demetrius. Demetrius is the man who gained Hermia’s father’s permission to marry her, but simultaneously not winning her affections, ‘’Ere I will my virgin patent up Unto his lordship, whose unwished yoke My soul consents not to give sovereignty’’ (Shakespeare I.I.80-83). Because Hermia was willing to disobey her father (a true crime considering in the year 1600, women were considered the property of men), and refuse to marry Demetrius, she said that she would rather become a nun than marry him. Despite Demetrius being well off, and charming, Hermia could not help but to fall in love with an equally derived man, whose only fault was not having her father’s consent: Lysander. Although in Athens in the year 1600, a forced marriage would be seen as the elitist societal norm, in today s Western culture, this is considered a violation of one’s freedoms and rights. Wh ile some people may choose to continue their cultural traditions to have their marriages arranged for them, or rather just be rid of the stress to find the perfect compatible partner, both parties of the people A Midsummer Night s Dream By William Shakespeare A Midsummer Night’s Dream by William Shakespeare uses different types of characters to portray different kinds of love. Lysander and Helena, the young lovers, and Oberon and Titania, the Fairy King and Queen, have different definitions of love in their relationship. Lysander and Helena have a pure, matter-of-fact connection. They are in love by default, simply because that is ingrained into their characters. Oberon and Titania, however, have a relationship built more on the basis of control. They play games with each other, trying to get the upper hand in the relationship. In the end, one being in control is more attractive to Oberon than the actual connection between the people in the relationship. This is what draws him to Helena, who possesses a naive and superficial love for Demetrius. Helena is more obsessed with Demetrius than truly in love with him, as there does not seem to be much basis for her infatuation. In the process of loving Demetrius, she deprecates her own ch aracter. Oberon appreciates the devotion Helena has for Demetrius and wishes Titania had her qualities, so he pities her, and assists with her conquest of Demetrius. However, his process takes Demetrius’s will away, much like how Oberon sought to humiliate Titania. Although the happy ending is with Helena and Demetrius together, their relationship is more similar to that of Bottom and Titania than Hermia and Lysander, which is what the audience is supposed to infer by their placement in the story.Show MoreRelatedWilliam Shakespeare s A Midsummer Night s Dream1339 Words   |  6 PagesHonors For A Midsummer Night s Dream By William Shakespeare 1. Title of the book - The title of the book is called A Midsummer Night s Dream by William Shakespeare. 2. Author s name - The author of the book A Midsummer Night s Dream is William Shakespeare. 3. The year the piece was written - A Midsummer Night s Dream by William Shakespeare was believed to have been written between 1590-1596. 4. Major Characters - There are three major characters in the book A Midsummer Night s Dream by WilliamRead MoreA Midsummer Night s Dream By William Shakespeare1882 Words   |  8 PagesWritten during the Elizabethan era where gender roles played an important part in society and relationships, A Midsummer Night’s Dream by William Shakespeare portrays the interaction between both sexes, and the women’s response to the expectation of such norms. Although the characters: Hippolyta, Hermia, Helena, and Titania, are portrayed as objects (both sexual and material) contingent upon their male lovers, they are also given empowerment. During the Elizabethan Era, and present throughout MNDRead MoreWilliam Shakespeare s A Midsummer Night s Dream1474 Words   |  6 Pagesinstance, one could look at the movies A Midsummer Night’s Dream and Shakespeare in Love. The latter follows the life of William Shakespeare himself, everything from his love affair with Viola de Lesseps to his creation of Romeo and Juliet. A Midsummer Night’s Dream, is one of the most famous plays of Shakespeare’s, revolving around the tumultuous relationships of four lovers, aided, and sometimes thwarted by the mischief of fairies. Although Shakespeare in Love outlines a few of the characteristicsRead MoreWilliam Shakespeare s A Midsummer Night s Dream1548 Words   |  7 Pagesspoken by Helena in Act 1 Scene 1 line 234, explains that it matters not what the eyes see but what the mind thinks it sees. In the play, A Midsummer Night s Dream, written by William Shakespeare, there are several instances where the act of seeing is being portrayed. The definition of vision is the ability to see, something you imagine or something you dream. This proves that even though one has the ability to see; the mind tends to interfere and sometimes presents a different picture. VariousRead MoreWilliam Shakespeare s A Midsummer Night s Dream867 Words   |  4 Pagesspecifically how they will benefit that other person, you’re in love.† In A Midsummer Night s Dream, William Shakespeare intertwined each individual characters. Through the concept of true love and presented to the audiences a twisted yet romantic love story. The love stories of Renaissance are richly colorful, so Shakespeare used multiple literary techniques to present to the readers a vivid image of true love. Shakespeare applied metaphor in the lines of Lysander. In Act 1, scene 1, Lysander saysRead MoreWilliam Shakespeare s A Midsummer Night s Dream990 Words   |  4 PagesSymbols in William Shakespeare’s A Midsummer Night’s Dream Symbols help to play an important part in giving a deeper meaning to a story. William Shakespeare uses a variety of symbols in his play A Midsummer Night’s Dream and by using these symbols he offers some insight onto why certain events take place in the play. Symbols are sometimes hard to decipher but as the reader continues to read the symbol’s meaning might become more clear. Shakespeare uses a variety of symbols in A Midsummer Night’s DreamRead MoreWilliam Shakespeare s A Midsummer Night s Dream1397 Words   |  6 PagesShakespeare’s comedies, like those of most Renaissance playwrights, involve love and its obstacles. Much of the comedy in A Midsummer Night’s Dream derives from the attempt of Lysander and Hermia to remain together while overcoming the adult authority figure who attempts to hinder the love of a young couple. The overcoming of an obstacle functions as a common motif in Renaissance comedy. The audience must wonder, however, whether Lysander and Hermia, as well as Demetrius and Helena, actually loveRead MoreWilliam Shakespeare s A Midsummer Night s Dream1207 Words   |  5 PagesWilliam Shakespeare’s A Midsummer Night’s Dream has been categorized as a comedy play because of all the characters being passionately in love to the point of being foolish. It’s a play all about love, and the characters that are in love are only young adults, so they are still naive when it comes to love. Their naivety and foolishness regarding love is what allows them to be taken advantage of by mischievous fairies when they all run away into the woods. By critiquing the love affairs and numerousRead MoreWilliam Shakespeare s A Midsummer Night s Dream1277 Words   |  6 Pagestogether. Nor will love ever be a controllable compulsion. Maybe we are fools for going into the perilous, eccentric universe of love; yet what fun would life be without it? William Shakespeare s play A Midsummer Night s Dream investigates the unconventional, unreasonable and unpredictable nature of love during his time. Shakespeare conveys this through the main plot of the play, which is composed of the relationships between three couples. The three couples show examples of three different types ofRead MoreWilliam Shakespeare s A Midsummer Night s Dream1442 Words   |  6 Pages William Shakespeare is estimated to have lived from 1564 to about 1616. He is often recognized as great English poet, actor, and playwright, and paved the way for many on all of those categories. Over that span he wrote many pieces that are still relevant today such as Romeo and Juliet, Hamlet, and Macbeth. I would like to take a deeper look into one on his pieces â€Å"A Midsummers Night’s Dream.† This piece is estimated to have first been preformed in about 1595 and then later published in 1600. Many A Midsummer Night s Dream By William Shakespeare Throughout time arranged marriages were the norm in several societies. In the comedy, A Midsummer Night’s Dream by William Shakespeare, Hermia is in love with Lysander, but her father wants her to marry Demetrius. She escapes into the woods with Lysander. Just like Hermia, many people around the world are forced to marry someone that their parents choose for them. Love marriage vs. Arranged marriage is always a debated topic. While there are instances of love marriages working out, there are arranged marriages which are successful too. Both have their pros and cons. And it is just the world around us which makes us support or be against a love marriage. Arranged marriages are based on the understanding of two families. The parents of the bride or groom get to pick their future partner. On the other hand, love marriages are more of an independent choice between the bride and groom. Giving them the freedom to marry someone they know and admire. There are different customs and tr aditions that are followed in different societal set-ups. Arrange marriages lack love and respect between husband and wife. Arranged marriages are a social injustice. They deprive individuals of their choice. Marriage is a commitment of two people who have made a vow to love each other till death. In the essay I will be debating the pro’s and con’s of arranged and love marriages. Arranged marriages occur all over the world and in some parts it is popular or compulsory and in others not so admired. MostShow MoreRelatedWilliam Shakespeare s A Midsummer Night s Dream1339 Words   |  6 PagesHonors For A Midsummer Night s Dream By William Shakespeare 1. Title of the book - The title of the book is called A Midsummer Night s Dream by William Shakespeare. 2. Author s name - The author of the book A Midsummer Night s Dream is William Shakespeare. 3. The year the piece was written - A Midsummer Night s Dream by William Shakespeare was believed to have been written between 1590-1596. 4. Major Characters - There are three major characters in the book A Midsummer Night s Dream by WilliamRead MoreA Midsummer Night s Dream By William Shakespeare1882 Words   |  8 PagesWritten during the Elizabethan era where gender roles played an important part in society and relationships, A Midsummer Night’s Dream by William Shakespeare portrays the interaction between both sexes, and the women’s response to the expectation of such norms. Although the characters: Hippolyta, Hermia, Helena, and Titania, are portrayed as objects (both sexual and material) contingent upon their male lovers, they are also given empowerment. During the Elizabethan Era, and present throughout MNDRead MoreWilliam Shakespeare s A Midsummer Night s Dream1474 Words   |  6 Pagesinstance, one could look at the movies A Midsummer Night’s Dream and Shakespeare in Love. The latter follows the life of William Shakespeare himself, everything from his love affair with Viola de Lesseps to his creation of Romeo and Juliet. A Midsummer Night’s Dream, is one of the most famous plays of Shakespeare’s, revolving around the tumultuous relationships of four lovers, aided, and sometimes thwarted by the mischief of fairies. Although Shakespeare in Love outlines a few of the characteristicsRead MoreWilliam Shakespeare s A Midsummer Night s Dream1548 Words   |  7 Pagesspoken by Helena in Act 1 Scene 1 line 234, explains that it matters not what the eyes see but what the mind thinks it sees. In the play, A Midsummer Night s Dream, written by William Shakespeare, there are several instances where the act of seeing is being portrayed. The definition of vision is the ability to see, something you imagine or something you dream. This proves that even though one has the ability to see; the mind tends to interfere and sometimes presents a different picture. VariousRead MoreWilliam Shakespeare s A Midsummer Night s Dream867 Words   |  4 Pagesspecifically how they will benefit that other person, you’re in love.† In A Midsummer Night s Dream, William Shakespeare intertwined each individual characters. Through the concept of true love and presented to the audiences a twisted yet romantic love story. The love stories of Renaissance are richly colorful, so Shakespeare used multiple literary techniques to present to the readers a vivid image of true love. Shakespeare applied metaphor in the lines of Lysander. In Act 1, scene 1, Lysander saysRead MoreWilliam Shakespeare s A Midsummer Night s Dream990 Words   |  4 PagesSymbols in William Shakespeare’s A Midsummer Night’s Dream Symbols help to play an important part in giving a deeper meaning to a story. William Shakespeare uses a variety of symbols in his play A Midsummer Night’s Dream and by using these symbols he offers some insight onto why certain events take place in the play. Symbols are sometimes hard to decipher but as the reader continues to read the symbol’s meaning might become more clear. Shakespeare uses a variety of symbols in A Midsummer Night’s DreamRead MoreWilliam Shakespeare s A Midsummer Night s Dream1397 Words   |  6 PagesShakespeare’s comedies, like those of most Renaissance playwrights, involve love and its obstacles. Much of the comedy in A Midsummer Night’s Dream derives from the attempt of Lysander and Hermia to remain together while overcoming the adult authority figure who attempts to hinder the love of a young couple. The overcoming of an obstacle functions as a common motif in Renaissance comedy. The audience must wonder, however, whether Lysander and Hermia, as well as Demetrius and Helena, actually loveRead MoreWilliam Shakespeare s A Midsummer Night s Dream1207 Words   |  5 PagesWilliam Shakespeare’s A Midsummer Night’s Dream has been categorized as a comedy play because of all the characters being passionately in love to the point of being foolish. It’s a play all about love, and the characters that are in love are only young adults, so they are still naive when it comes to love. Their naivety and foolishness regarding love is what allows them to be taken advantage of by mischievous fairies when they all run away into the woods. By critiquing the love affairs and numerousRead MoreWilliam Shakespeare s A Midsummer Night s Dream1277 Words   |  6 Pagestogether. Nor will love ever be a controllable compulsion. Maybe we are fools for going into the perilous, eccentric universe of love; yet what fun would life be without it? William Shakespeare s play A Midsummer Night s Dream investigates the unconventional, unreasonable and unpredictable nature of love during his time. Shakespeare conveys this through the main plot of the play, which is composed of the relationships between three couples. The three couples show examples of three different types ofRead MoreWilliam Shakespeare s A Midsummer Night s Dream1442 Words   |  6 Pages William Shakespeare is estimated to have lived from 1564 to about 1616. He is often recognized as great English poet, actor, and playwright, and paved the way for many on all of those categories. Over that span he wrote many pieces that are still relevant today such as Romeo and Juliet, Hamlet, and Macbeth. I would like to take a deeper look into one on his pieces â€Å"A Midsummers Night’s Dream.† This piece is estimated to have first been preformed in about 1595 and then later published in 1600. Many A Midsummer Night s Dream By William Shakespeare Love is such an abstract and intangible thing, yet it is something that everyone longs for. In Shakespeare’s play A Midsummer Night’s Dream, the difficulty of love is explored through the obstacles that characters have to face while pursuing their loved ones. Those characters that are in love in the play were conflicted with troubles; however, the obstacles of love do not seem to stop them from being infatuated with each other. The concept of true love is examined throughout this play. By creating obstacles using authority and a higher power, Shakespeare examines the power of love. Through Hermia and Lysander’s loving words, it is reasonable to conclude that love conquers all if you believe in it. The biggest obstacle in this play occurs when the power of love is challenged by authority. The play starts with Theseus, duke of Athens, being eager to marry Hippolyta, who he wooed with his sword in combat. Although Theseus promises Hippolyta that he will wed her â₠¬Å"with pomp, with triumph, with reveling,† true love between them is questionable. By starting the play with Theseus and Hippolyta, Shakespeare hints the audience of the authority involved in their marriage and leaves the audience wonder if they actually love each other. The focus is then shifted to the four lovers: Hermia, Lysander, Demetrius and Helena - by establishing the story of Hermia being forced by her father, Egeus, to marry Demetrius, when the person she actually wants to marry is Lysander. However, EgeusShow MoreRelatedWilliam Shakespeare s A Midsummer Night s Dream1339 Words   |  6 PagesHonors For A Midsummer Night s Dream By William Shakespeare 1. Title of the book - The title of the book is called A Midsummer Night s Dream by William Shakespeare. 2. Author s name - The author of the book A Midsummer Night s Dream is William Shakespeare. 3. The year the piece was written - A Midsummer Night s Dream by William Shakespeare was believed to have been written between 1590-1596. 4. Major Characters - There are three major characters in the book A Midsummer Night s Dream by WilliamRead MoreA Midsummer Night s Dream By William Shakespeare1882 Words   |  8 PagesWritten during the Elizabethan era where gender roles played an important part in society and relationships, A Midsummer Night’s Dream by William Shakespeare portrays the interaction between both sexes, and the women’s response to the expectation of such norms. Although the characters: Hippolyta, Hermia, Helena, and Titania, are portrayed as objects (both sexual and material) contingent upon their male lovers, they are also given empowerment. During the Elizabethan Era, and present throughout MNDRead MoreWilliam Shakespeare s A Midsummer Night s Dream1474 Words   |  6 Pagesinstance, one could look at the movies A Midsummer Night’s Dream and Shakespeare in Love. The latter follows the life of William Shakespeare himself, everything from his love affair with Viola de Lesseps to his creation of Romeo and Juliet. A Midsummer Night’s Dream, is one of the most famous plays of Shakespeare’s, revolving around the tumultuous relationships of four lovers, aided, and sometimes thwarted by the mischief of fairies. Although Shakespeare in Love outlines a few of the characteristicsRead MoreWilliam Shakespeare s A Midsummer Night s Dream1548 Words   |  7 Pagesspoken by Helena in Act 1 Scene 1 line 234, explains that it matters not what the eyes see but what the mind thinks it sees. In the play, A Midsummer Night s Dream, written by William Shakespeare, there are several instances where the act of seeing is being portrayed. The definition of vision is the ability to see, something you imagine or something you dream. This proves that even though one has the ability to see; the mind tends to interfere and sometimes presents a different picture. VariousRead MoreWilliam Shakespeare s A Midsummer Night s Dream867 Words   |  4 Pagesspecifically how they will benefit that other person, you’re in love.† In A Midsummer Night s Dream, William Shakespeare intertwined each individual characters. Through the concept of true love and presented to the audiences a twisted yet romantic love story. The love stories of Renaissance are richly colorful, so Shakespeare used multiple literary techniques to present to the readers a vivid image of true love. Shakespeare applied metaphor in the lines of Lysander. In Act 1, scene 1, Lysander saysRead MoreWilliam Shakespeare s A Midsummer Night s Dream990 Words   |  4 PagesSymbols in William Shakespeare’s A Midsummer Night’s Dream Symbols help to play an important part in giving a deeper meaning to a story. William Shakespeare uses a variety of symbols in his play A Midsummer Night’s Dream and by using these symbols he offers some insight onto why certain events take place in the play. Symbols are sometimes hard to decipher but as the reader continues to read the symbol’s meaning might become more clear. Shakespeare uses a variety of symbols in A Midsummer Night’s DreamRead MoreWilliam Shakespeare s A Midsummer Night s Dream1397 Words   |  6 PagesShakespeare’s comedies, like those of most Renaissance playwrights, involve love and its obstacles. Much of the comedy in A Midsummer Night’s Dream derives from the attempt of Lysander and Hermia to remain together while overcoming the adult authority figure who attempts to hinder the love of a young couple. The overcoming of an obstacle functions as a common motif in Renaissance comedy. The audience must wonder, however, whether Lysander and Hermia, as well as Demetrius and Helena, actually loveRead MoreWilliam Shakespeare s A Midsummer Night s Dream1207 Words   |  5 PagesWilliam Shakespeare’s A Midsummer Night’s Dream has been categorized as a comedy play because of all the characters being passionately in love to the point of being foolish. It’s a play all about love, and the characters that are in love are only young adults, so they are still naive when it comes to love. Their naivety and foolishness regarding love is what allows them to be taken advantage of by mischievous fairies when they all run away into the woods. By critiquing the love affairs and numerousRead MoreWilliam Shakespeare s A Midsummer Night s Dream1277 Words   |  6 Pagestogether. Nor will love ever be a controllable compulsion. Maybe we are fools for going into the perilous, eccentric universe of love; yet what fun would life be without it? William Shakespeare s play A Midsummer Night s Dream investigates the unconventional, unreasonable and unpredictable nature of love during his time. Shakespeare conveys this through the main plot of the play, which is composed of the relationships between three couples. The three couples show examples of three different types ofRead MoreWilliam Shakespeare s A Midsummer Night s Dream1442 Words   |  6 Pages William Shakespeare is estimated to have lived from 1564 to about 1616. He is often recognized as great English poet, actor, and playwright, and paved the way for many on all of those categories. Over that span he wrote many pieces that are still relevant today such as Romeo and Juliet, Hamlet, and Macbeth. I would like to take a deeper look into one on his pieces â€Å"A Midsummers Night’s Dream.† This piece is estimated to have first been preformed in about 1595 and then later published in 1600. Many

What You Must Know About Goals Are like a Compass Released Staar Essay Samples

What You Must Know About Goals Are like a Compass Released Staar Essay Samples D isn't the very best choice because a semicolon shouldn't be employed with a conjunction to join two independent clauses. Solutions with thorough explanations are provided for each question. A, C, and D aren't the best choices because all of them offer details and specifics rather than establishing a wide summary of the paragraph. It's simple to fall in the trap of writing goals for everything you need to see happen for your son or daughter. Produce a HOOK statement to begin your introduction paragraph Be confident and write like you're the expert. You don't need to write about any particular information within this box because it ought to be used for your thoughts. Consult your kid to compose a composition a couple of times a month or to even maintain a diary. B really isn't the very best choice for the reason that it makes a comma splice, another form of run-on sentence. Each pack includes 10 carrots. Locate your preferred testing system. Definitions of Goals Are like a Compass Released Staar Essay Samples Draw a diagram which can help you answer the question. Now you have the region of the circular base, you want to divide the amount of the cylinder, 162, by the locale of the base, 81. To locate the height of a cylinder, you should divide the volume by the region of the base. Each illustration is going to be a DIFFERENT body paragraph. The Downside Risk of Goals Are like a Compass Released Staar Essay Samples Hays CISD contracted Debbie Diller for the previous few years with the help of a federal grant. Our customer support will gladly tell you whether there are any special offers at the present time, along with make sure you are getting the very best service our company may deliver. You should have your reasons, and our principal concern is that you find yourself getting a great grade. Draw an X over the answer choice which you know cannot be correct, and c ompose a quick note why it's incorrect. It is crucial to understand that the term good is relative. Ah, you don't understand what I suffer. The simplest approach to figure out this challenge is to try to draw it. You may also acquire several discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. We'll deal with them, and for an affordable price, as we understand that students generally don't have a great deal of money to spare. USATestprep is extremely user-friendly! Ever since that time, Bear has been my very best friend. Pay attention this was made to provide help. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. All the Places to Love by Patricia MacLachlan inside this text she's giving plenty of examples of why he adores these places. C isn't the ideal choice since it is misspelled. The second time around they merely choose a dif ferent color to ensure they receive a different topic. In addition, it says why they don't like spicy salsa. Answering them requires both editing and revising skills, and you have to read passages to provide the appropriate answers. Comprehension of concepts will enhance your kid's learning procedure and problem-solving skills. Studying for a placement test can be a fantastic way to come up with strong study habits to begin your educational program on the proper foot. In such a scenario, you might just require a refresher before the true test. Even in the event the college creates its own tests, it might be possible to learn about the format of the test or maybe to find a sample test. Select your TRAITS carefully! These standards aren't only relevant for the student's present grade, but for their upcoming college and career readiness. This will help focus your kid's practice routine. These tests, particularly, are part of the Student Success Initiatives, or SSI. Convers e with your kid's teachers. Leadership is an ability to lead men and women in order to realize specific objectives. All all goals ought to be measurable. However, this isn't to imply that fantastic leaders don't exist. Leaders have the duty of guiding people to realize certain objectives or agendas. Since there's absolutely no remainder, your division is completed. But every leader needs a talent for leadership. Defining an excellent leader isn't quite straightforward. To begin with, find the region of the circular base. The Secret to Goals Are like a Compass Released Staar Essay Samples Gangs started to lose their structure. The structure, false awareness of love, loved ones, belonging, and accountability aren't there.

The Malden Mills case free essay sample

Seeing that I live in South Lawrence, MA I thought it would be interesting to analyze this case. I also bring a perspective to this paper as I, like Aaron Feuerstein, am â€Å"a strongly religious man† (Nohria and Piper 1-10). The difference there is that he is Jewish, like half of my wife’s family and I am a Christian (reformed Presbyterian to be exact). Thanks to my father-in-law’s extended family, I have some insight into the feeling of social responsibility of the Jewish faith. They tend to be loyal to both family and their community, which may explain some of Feuerstein’s behavior or decision making. The facts of this case are as follows. During the second shift on December 11, 1995 a fire erupted on the Flock department, eventually leading to a fire in the boiler room which led to the rest of the building going up in flames and in two hours, the building collapsed. We will write a custom essay sample on The Malden Mills case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In total, 24 employees were injured and of those, nine were severely injured. This led to a Chapter 11 bankruptcy filing in November 2001, the second time he had to file for Chapter 11 in his lifetime; the previous time was back in 1981 when fake fur went out of fashion. Feuerstein was assured that he was due around $300 million in insurance to cover his losses (the wages for their employees and the rebuilding). (Martin 3-11) A decision needed to be made on a rebuilding plan: whether it would be a full or partial rebuilding process. Also, they needed to decide on whether or not to lay off most of or just some of their employees during the rebuilding process. Some of the decisions that were made were as follows. The day after the fire, Feuerstein decided, based upon the assurance of the insurance payout that they would continue to pay all 3,100 of their employee’s full pay, including benefits, for 90 days. Feuerstein decided to rebuild everything, but not only that, they decided to buy top notch equipment. That he would use this negative situation and turn it into something positive for the company going forward. He saw it as an opportunity that they probably would not have if the fire didn’t occur. Not only did he decide to rebuild, but he decided to rebuild in the current location rather than overseas like a lot of other textile mills have been doing or at their other locations in Vermont, New Hampshire and Maine. The major issue  they faced was the insurance money they thought they were getting, approximately $302 million, but up to February of 1996, they only received $9 million. This forced them to begin to borrow money and seek out aid. Because their situation became so publicized, then President Clinton had mentioned Malden Mills in his 1996 State of the Union address. This notoriety also brought about state and federal tax breaks for the Mills. All of which, along with the production of the non-affected buildings, plants product lines, helped them to stay afloat until they filed bankruptcy once again in November of 2001. Feuerstein also decided to spend far more than what the insurance would cover on better equipment. Other issues or red flag were the number of his managers that were not on board with his rebuilding plans. Feuerstein said that he rejected these ideas because he felt that he owed it to his employees and the community to rebuild there. He also refused to automate processes due to his loyalty to his employees and his opinion that automation lacks a personal touch that separates Malden Mills from some of their competitors. Concerning Feuerstein’s feelings toward the community, Malden Mills was by far the biggest textile mill in the region and it was vital to the economy of the city of Lawrence. Why you might ask? Well, Lawrence at the time was the 24th poorest city in the US with the average income per capita was $12,000/year. Additionally, community in the Jewish faith is not something to be taken lightly. They take great pride in their standing in the community. This commitment to one’s community may have been a determining factor in Feuerstein’s decision not to abandon the city or his employees that lived there. His three top priorities were know to be his desire to get the Polartec and Woven lines operational once again, to rebuild the Flock operation even though it was their least profitable product line, and to support his workforce. To that last point, Feuerstein maintained a program that was designed to help employees buy their first homes. When talking about this home assistance program he was quoted as saying, â€Å"I will do everything in my power to help Lawrence be restored to its pristine glory. † (Nohria and Piper 1-10) In the end, Feuerstein lost his controlling interest during the 2001 bankruptcy. In my opinion he should have taken a phased approach to his rebuilding plan if he was so determined to rebuild everything, especially with the upgraded equipment and the slow returns of the insurance funds. I would have been inclined to pay the employees through the holidays and do so with full benefits, but not for 90 days, not without the insurance money in hand. His motives were commendable, but unrealistic and extreme. I do agree with his position on automation, the personal touch did seem to make the difference in the end. I do think that they could have rebuilt more successfully if they relocated some of the work closer to the plants in the northern New England states, but I would have only done so to bring like divisions closer together. Like in the case of the Polartec division which was split between Main and Lawrence. (Nohria and Piper 1-10) Overall, I think that Feuerstein could have kept his position in the company if they had better insurance; a payback of only $9M after being assured $302M is unjustified. He also could have toned down his approach and been more patience. Sure the rebuilding process would have taken longer, but it would have ensured that it was done right and the company could have overseen the process, allowing them to see the progress and not be so rushed. In his haste, Feuerstein made poor decisions that were motivated more from the heart rather than from a solid and trustworthy business strategy. His heart was in the right place and he made some tough decisions for good reasons, but at the same time, made other, more costly mistakes that could have been avoided.

Postmodern Marketing

Introduction No-one will dispute the fact that the whole humanity is now living in the business world acting on the principles of production, marketing and consumption. People buy food, clothes, elements of style and devices for communication every day; they go out to eat and have fun. Thus, they make business choices every minute of their lives.Advertising We will write a custom essay sample on Postmodern Marketing specifically for you for only $16.05 $11/page Learn More The businesses therefore need to detect the changes in human consumer patterns and reassess their vision of markets and strategies to remain competitive and successful in the post-modern market (Firat and Shultz, 1997, p. 183). Business has to be unusual and attractive nowadays as the humanity evolves from the ‘tribal’, ‘segmented’ state as it has been recently referred to (Nancarrow Nancarrow, 2007, p. 129-130). The previous views on marketing as an activity the success of which depends on the way the marketers have managed to adapt to a change have long ago been altered and lost their sense (Deacon, n.d., p. 4). The present reality does not work according to the principles of ‘normative’ marketing that has been making the major emphasis on segmentation and positioning for a long time (Firat Shultz, 1997, p. 184). The characteristics of the present-day postmodern marketing correspond to the innovative commodities and opportunities that the contemporary generation of consumers has obtained. Thus, the availability of modern technology enables the consumers to conduct the majority of their daily affairs, shopping included, in the hyper-reality. The consumer segmentation that has been so much addressed in the modern marketing is substituted by fragmentation in the post-modern version thereof (Firat Schultz, 1997, p. 185). Consumption and production have been reversed because of the shift of the emphasis and decentralization o f the object for purchase in its significance in the marketing process. ‘Paradoxical juxtapositions’, life in the chaotic present with the main stress on the outer style and form and not on the quality of the content define the paradigm of postmodern marketing relationships that have to be considered by those marketers willing to fit in them and remain afloat in the evolving cultural and business world (Firat Schultz, 1997, p. 185). The response to postmodern wishes and preferences is felt in all areas of marketing and pertains to the fundamental reconsideration of the role of consumers, goods, markets and marketing strategies in the business process.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Postmodernism represents a weird mix of the past with the turbulent, aggressive advancement in all fields of interest; thus, ultra-modern products with a nostalgic fleur either in t he form, style or content are extremely popular because of their postmodern duality reflecting the human duality and disorder (Brown, 1997, p. 167). Reconsideration of age segmentation as viewed on the example of people in their 50s and the purchasing power they represent, the role of women in business is also a part of the postmodern marketing strategic reconsideration; pensioners are offended by the attributes of inferiority created due to stereotypes, thus being discouraged to involve in modern marketing campaigns (Allen, 2008). Women are now viewed as a completely different segment for marketing than men, and their characteristics in building consumer behavior are approached from a completely new angle (von Hippel et al., 2010). Now it turns out that only with the help of the interpretive consumer research (ISR) and proper understanding of the consumer experience and not simply segmenting and grouping consumers in accordance with positioned products can help move marketing ahead in the conditions of postmodernism (Cova Elliott, 2008, p. 122). Barack Obama has proven that with his brilliant Presidential campaign in 2008. The secret of Obama’s success was in the positioning of himself as a new, attractive brand (McGirt, 2008, p. 1). The US President managed to break stereotypes and interest the public by his originality and unusualness. The usage of digital forms of communication with the electorate also played a major role in corresponding to the innovative marketing conditions – text messages for the youth, e-mails for the older: what could be better in serving the need for being informed at the beginning of the 21st century? (Dannen, 2008, p. 1). Thus, the innovative call for self-reinvention in the postmodern time may be fulfilled, and marketers have to keep track of the change and find ways to incorporate their marketing goals and objectives in the reality of postmodernism (Peters, 2007, p. 1).Advertising We will write a custom essay sample on Postmodern Marketing specifically for you for only $16.05 $11/page Learn More Postmodern Practices of Contemporary Companies Nike. The history of Nike’s marketing and advertising campaigns showed their ups and downs throughout the history of the brand’s existence. In the hard times of a recession and low sales, the company leaders developed a new inspirational logo for the company â€Å"Just Do It†. According to the opinion of experts, it incorporated not only the winning position of the company’s administration willing to become the world’s leader in sales, their determination and commitment in work, but the inspirational element that intruded in other spheres of human life than only sportswear. The company realized that the postmodern market requires an intrusion in the fields that go far beyond the area of sports and sportswear. It has to become a part of the human lifestyle, form of being etc. Hence, it start ed a comprehensive inspirational campaign that attributed the company’s logos to the most unexpected areas. The peculiarities of Nike’s postmodern marketing strategies were noticed by Holt (1999): â€Å"Nike has abandoned the core principle of modern marketing, which advises companies to weave into their advertising only those elements of public culture that are consistent with the distinctive meanings of the brand. Instead, Nike is bent upon attaching the â€Å"swoosh† logo to any person, place, or thing that achieves recognition in the popular cultural world of sports† (Holt, 1999). Another postmodernism element that made the Nike’s marketing strategy stand out of others was the ability to add unusual humor to the advertisements (CFAR, n.d.). They were non-mainstream and did not find the overall recognition and acceptance, even considered sociopathic by some observers, but nevertheless they showed an alternative attitude to the brand from the sid e of its creators and gave the new vision to consumers. What is even more important, despite any innovations the company marketers still managed to sustain the image of coolness of their product so aspired by all consumers (Nancarrow Nancarrow, 2007, p. 142). No matter what epoch comes and which forces determine coolness, it still exists and drives the consumer patterns. More than that, the hedonic pleasure from consumption, an indispensible element of the postmodern culture of consumption, was also successfully preserved: â€Å"Nike became a self-fulfilling image prophecy: if you want to be hip, wear Nike; if you are hip, you are probably wearing Nike. The â€Å"Just Do It† campaign was able to turn sweaty, pain-ridden, time-consuming exercise in Nike sneakers into something sexy and exciting† (CFAR, n.d.).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hence, it is possible to assume that Nike successfully pursues the postmodern tendencies in marketing and manages to expand its influence to the areas in which people would have never suggested its presence before. Corresponding to the human need of unusual, humorous and attractive, Nike manages to remain at the top of the postmodern marketing space. Facebook. The response of Facebook to the postmodern requirements of consumers is tremendously precise and comprehensive. It is enough to understand how the initially social network opened for non-students in 2006 evolved to become an over-grasping, universal mechanism for communication, entertainment, brand-new business and fun within a couple of years to realize how well it fulfills the innovative postmodern needs of the 21st century’s consumers (Dunay Krueger, 2009). The reason of Facebook’s success in the modern business arena is that the company opened innovative, unusual opportunities for people spending much time i n the social networks for various reasons. The administration of the company reacted in a timely way to the fact that online consumption patterns change, and their offer to connect to customers, partners and potential clients through social networking turned out a serious success. Facebook nowadays represents a mixture of facilities for advertising, promotion and word-of-mouth campaigns for the online marketers developing their businesses (Dunay Krueger, 2009, p. 9). The individuals communicating at the Facebook and spending much time there may now benefit from using that social network in a number of additional ways – by creating their own business, by being engaged in the free flow of discussion with both clients and providers, thus ensuring extended access to marketing information and connecting the daily social life with consumption (Dunay Krueger, 2009). The Facebook facilities include managing the groups in which individual is, finding the proper groups for business p romotion, organization of public events and dissemination promotional information, creating ad presentations etc. (Holzner, 2008). All this information on the extended opportunities offered by Facebook corresponds to the postmodern requirements of cyber-reality, chaos and disorder; it is possible to only imagine the ways people interact in virtual social networks to realize how chaotic, turbulent and instant the communication is. The Facebook innovative solution showed that even this social environment is appropriate for the creation of beneficial marketing conditions, thus ensuring the tremendous popularity of online marketing solutions. Their major difference from conventional commercial Web sites is that Facebook allows simultaneous communication and marketing, ensures various acquaintance and communication opportunities that may precede business relationships etc. All in all, Facebook is a marketing solution of the new generation requiring living with an instant, including the e lement of personal experience in the consumer behavior and involvement in hyper-reality (Firat Schultz, 1997; Cova Elliott, 2008). Blackberry. The path of marketing strategies pursued by Blackberry can also be called a successful one in terms of meeting the postmodern generation demands. It is enough first to recall the way Blackberry entered the market of communications at the end of the 20th century – the marketers offered their devices to be used for one day for free to feel the benefits of being connected to one’s e-mail on the move (Fisk, 2009). The gadget was fully innovative as at that moment of time no mobile device offered connection to the e-mail. The innovation was a natural response to the growing mobility of business – CEOs started to travel more, with the intensifying globalization and international integration of all business areas. International meetings, conferences and negotiations became an everyday reality rather than an outstanding event. Hence, the majority of business people who got the major portion of their work tied to the e-mail correspondence quickly appreciated the indisputable advantages that Blackberry offered to them – doing business on the move. The name of the company producing Blackberries is also eloquent – Research in Motion. It presupposes the mobility of the modern business generation that cannot stay in offices all day long and spends working days in motion worldwide (Fisk, 2009). Since 2007 Blackberry initiated major repositioning of the appliance, erasing the prestige, age and income margins that are so unpopular for the postmodern way of thinking in marketing. Now the gadget is available not only for business officials of high positions, but for the young people worldwide as well. Initially created as a business appliance vital for staying in touch with business partners, now Blackberry is also a wonderful digital friend used for fun, traveling and communication for any individual wishing to stay in touch not only on the phone but with the help of the Internet (Blackberry, 2010). Modern Blackberries include such applications as GPS for travelers to find their way, traditional e-mail packages to stay in touch by mail, telephone communications opportunities (now blending an e-mail device and a conventional mobile phone), multiple Java and entertainment possibilities etc. (Blackberry, 2010). All these features make Blackberry a universal device for traveling, communication, fun and business. As the postmodern practice of marketing suggests, applications that were previously meant for a certain segment of target customers are now attractive for any consumer from any segment, according to his or her immediate needs. Blackberry may be used for a number of purposes everywhere – in the office, in a bus or at the beach, thus intruding in all spheres of human lives that have been neglected by marketers before. This makes Blackberry so pleasant for usage and desi rable for obtaining, which may be certified by the growing numbers of Blackberry possession by young people and individuals not connected with business. Developing a marketing strategy in the postmodern reality poses a great challenge before the traditional, ‘normative’ marketers who are used to taking into consideration traditional marketing forces. The motto of marketing has recently been segmentation of the population, targeting the focus groups by specific kinds of advertising etc. However, now there are no tribes that will follow the lead and will pursue the concept of the cool by means of brand commitment. As it has been found out by modern marketing researchers, consumers are not loyal to one brand as they like to live in the chaos of multiple opportunities. It is very hard to address the turbulent, changing needs of every focus group, hence an innovative approach is required to retain the product’s sales on an adequate, if not rising level. The marketer o f a new generation has to understand the context in which people exist in the contemporary reality. First, the postmodern period is characterized by the look back to the past – one can explain a plenty of well-marketed ‘retro’ advertisements that play on the people’s nostalgia. Secondly, the technological advancement is intruding in every sphere of human life: even education, healthcare, religion and other areas are now effectively marketed; the postmodern way of marketing presupposes accompanying the individual in every aspect of his or her life, making a product an addiction (like Blackberry). Hence, some methods of making the product attractive, cool and stylish and indispensible at the same time are the key to product success in the post-modernity. Finally, making the product integrated in the social context of the individual (like Facebook) is also the way to promote a product; people socialize, buy and sell and the same moment of time right now, thus becoming the global consumption community. References Allen, A 2008, ‘How to†¦market to the over-50s’, The Marketer (Blueprint), March 2008, pp. 33-38. Blackberry Official Site 2010. Web. Brown, S 1997, ‘Marketing science in a postmodern world: introduction to the special issue’, European Journal of Marketing, vol. 31, no’s 3/4, pp. 167-182. Center for Applied Research (CFAR) n.d., ‘Mini-Case Study: Nike’s â€Å"Just Do It† Advertising Campaign’. Web. Cova, B, Elliott, R 2008, ‘Everything you always wanted to know about interpretive consumer research but were afraid to ask’, Qualitative Market Research: An International Journal, vol. 11, no. 2, pp.121-129. Dannen, C 2008. ‘How Obama Won It With the Web’, Fast Company. Web. Deacon, JH n.d., ‘The Foundations of Marketing Thought’, in JH Deacon, The Renaissance Marketing Man, Elgar – Cheltenham. Paper in Progress. Dunay, P, Krueger, R 2009, Facebook Marketing for Dummies, San Francisco: John Wiley Sons. Firat, AF, Schultz, CJ 1997, ‘From segmentation to fragmentation: Markets and marketing strategy in the postmodern era’, European Journal of Marketing, vol. 31, no’s 3/4, pp. 183-207. Fisk, P 2009, Marketing Genius, San Francisco: John Wiley and Sons. Holt, DB 1999, ‘Postmodern Markets’, Boston Review: a Political and Literary Forum. Web. Holzner, S 2008, Facebook marketing: leverage social media to grow your business, Indianapolis: Que. McGirt, E 2008, ‘The Brand Called Obama’, Fast Company. Web. Nancarrow, C, Nancarrow, P 2007, ‘Hunting for Cool Tribes’, In B Cova, RV Kozinets A Shankar (eds), Hunting for Cool Tribes in Consumer Tribes, Elsevier, Oxford, pp. 129-143. Peters, T 2008, ‘Brand You Survival Kit’, Fast Company. Web. Von Hippel, C, Issa, M, Ma, R, Stokes , A 2010, ‘Stereotype Threat: Antecedents and Consequen ces for Working Women’, European Journal of Social Psychology, n/a. doi: 10.1002/ejsp.749. This essay on Postmodern Marketing was written and submitted by user Mariah Coffey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.